AI chatbots for websites: plan a useful conversation
Choose a clear goal, prepare approved answers, and test the handoff before putting a chatbot in front of customers.
Read the guideMake the next question easier to answer.
Design a website assistant around approved information and a clear handoff. Help visitors navigate services without pretending a chatbot can handle every request.
Request a growth auditA website assistant should say when it cannot answer. Define restricted topics, unknown-answer behavior, and the route to a person before adding a chat interface.
Test with normal questions, ambiguous requests, and instructions that try to override the approved behavior. Review the full conversation and the resulting staff handoff, not just whether a reply appeared.
The proposed deliverables should be agreed before implementation. You should be able to see what changed, how to check it, who owns the next step, and what remains outside the scope.
It does not have to. A visible form or contact route gives visitors a direct alternative and remains useful when a question requires a person.
Start with a growth audit enquiry. Describe the current setup and the problem you want to solve so the scope can be discussed around your business.
Let’s look at your website, visibility, and follow-up together.