In this guide
What should an AI video ad campaign brief contain?
An AI video ad brief begins with the service being advertised and the people who can use it. Specify the main customer problem, offer details, service area, and action the campaign should prompt. The production team needs that information before choosing scenes or tools.
Write the message in plain language and identify claims that need business approval. If the ad mentions pricing, availability, or a result, attach the information that supports it. The brief should make clear which details are confirmed and which are still missing.
Which action should the ad ask for?
Decide whether the viewer should request a quote, book, call, or learn more. The script and destination page should lead to that same action. A consultation ad needs an appropriate booking or inquiry path rather than a generic homepage with several unrelated choices.
Check the destination before production. Confirm that the offer appears, mobile visitors can act, and the receiving team knows what the campaign will generate. Video creative and the page belong in the same planning conversation.
Which assets are approved for use?
List the logo, brand guidance, photographs, footage, product views, and approved statements available. State the intended use and permissions for each asset. Identify where a real demonstration is needed and where a clearly illustrative scene may help explain the concept.
Generated people or scenes should not be presented as genuine customers, endorsements, or verified outcomes. A visual that implies a result needs the same factual review as a written claim. The business owner should approve the information, not only the appearance.
Which formats and script versions are needed?
List the intended placements and check their current requirements before exporting. Define aspect ratio, duration, file format, captions, and whether narration is included. Plan text and framing for the actual screen size rather than relying on a final crop. If testing variations, record which part changes: the opening, explanation, or call to action. Save the review date.
Keep version names clear so the person publishing the campaign can identify them. Avoid changing several unrelated elements if the test needs to answer one specific question.
Who reviews the claims and results?
The brief identifies who approves the script, business claims, visual details, and finished files. Review pronunciation and captions as well as footage. The handoff states the revision rounds and files included, so production and later changes have a defined scope.
Campaign measurement should follow the intended customer action. Views and clicks can describe engagement, but a lead campaign also needs submitted and accepted inquiries where tracking is available. Creative delivery, media buying, and sales outcomes are different responsibilities.
What should the production quote state?
Send the offer, audience, destination, assets, formats, and review owner with the production inquiry. Ask the proposal to list creative work, excluded media costs, revisions, and any additional page changes. That makes two production scopes easier to compare. AI Growth Systems offers AI video ads services based on that approved brief. Save the review date.
If the wider acquisition or conversion path is unclear, a growth review can identify what needs work before production. The service pages explain those separate starting options.
Sources and further reading
Read the original guidance alongside the practical examples in this article.