Local SEO audit checklist

How do you use this local SEO audit checklist?

Start with 1 real location. Save its main service page, profile link and review date in the worksheet below. For each error, record what customers currently see and the correct information. Send the completed record to AI Growth Systems with your request for the $300 review.

A useful finding needs evidence. Write down the exact page or profile, the wrong detail and the person who can approve a correction. If a phone number reaches an old office, include the number tested and the result; an instruction to improve visibility would leave the next person guessing.

AGS's local service scope covers profiles, website pages, listings and inquiry tracking. Start the review request with your business link and known errors, then agree which locations are included. Keep passwords out of forms. Request the audit using the form above.

When is this worksheet useful for a business?

Use the worksheet before a location change, after an unexplained drop in inquiries or when assigning a new profile manager. Each situation needs a different starting record. The examples below are review scenarios, not reported client outcomes; choose the one that matches your current issue and attach the relevant evidence.

• Before a move, compare the proposed address and hours with the website, profile and appointment instructions.
• After fewer inquiries, test the contact path before attributing the change to Google Maps positions.
• During an account handoff, identify the current profile owner and list changes that still need approval.

Which business details need checking first?

Check customer access first. Compare Google Business Profile with the business's real name, hours and operating arrangement. Google requires accurate representation and categories that describe the business. A company that travels to customers and has no storefront should hide its address; flag a mismatch for the profile owner.

Keep 2 records: the public view and your proposed correction. For example, a Fort Lauderdale service-area business should identify where it accepts appointments without describing a home address as a walk-in office. This is a planning example, not an AGS client result.

What should you check on the linked location page?

Open the exact page linked in Google Maps on a phone. Confirm the intended branch. Check its service, location and contact details, then follow 1 route to an inquiry: a call, booking or form. Record the final destination and result, including a missing confirmation or message that never arrives.

• Test the inquiry path
• Check page access and indexing

How should you review customer feedback and search results?

Review the wording and recipient rules of your current feedback request. Google's Maps policy prohibits incentives and selectively asking for positive reviews. Keep the original request. Separately, record the search phrase and search location whenever you save a ranking screenshot; a single view is a limited sample.

Google describes local ranking through relevance, distance and prominence: the match to a search, proximity and how well known a business is. Its help page rules out paying for better organic local placement. In your worksheet, separate a factual profile error from a position you would like to improve.

Which measurements belong in the review?

Use Google Business Profile performance for the actions it reports, then compare those records with inquiries received by your team. Google defines the profile's call metric as clicks on its call button. Clicks do not confirm conversations. Label each column so the report keeps those events separate.

• Conversion tracking setup

What does an AGS review cost, and what should you send?

The AI Growth Systems entry growth audit costs $300. Implementation has a separate quote. Send your domain, profile link, priority services and completed findings, including how many locations need review. Use the service page for ongoing work, and ask the proposal to identify the profiles and pages included.

To save a local SEO audit checklist PDF, print this page to PDF in your browser. Copy the table into an editable document for follow-up. Keep the original screenshots with the review date, then mark each correction only after checking the public page again.

• Local SEO service scope
• Book the $300 growth audit

Why choose AGS for a documented local review?

AI Growth Systems publishes the entry audit price, separates implementation from diagnosis and provides linked worksheets for technical checks and inquiry tracking. These give you documents to compare with a proposal. Before agreeing to work, ask which profile, pages and contact paths will be tested and what evidence you will receive.

• Use the published local service scope to request profile and website checks together, with the locations named in your brief.
• Bring the technical checklist when access or indexing is the issue; its tests belong with the developer responsible for the site.
• Attach the conversion worksheet when calls, forms or bookings fail. Ask for a repeat test after the agreed correction.
• Request a separate implementation price so you can approve the work after reviewing the findings and deciding which changes to prioritize.
• Discuss AI search work as a separate scope. This local worksheet does not test inclusion in ChatGPT, Perplexity or Google AI Overviews.